Lukáš Vorel
Master's thesis
Internet marketing in SME
Internetový marketing v malých a středních společnostech
Abstract:
Tato diplomová práce v anglickém jazyce zkoumá konkrétní aplikace internetového marketingu k propagaci malých a středních společností podnikajících v oblasti služeb, a to v širším kontextu takzvané "nové ekonomiky". Práce detailně popisuje jednotlivé nástroje internetového marketingu a diskutuje jejich relevanci a možnosti využití v příslušné oblasti. V aplikační části práce jsou prakticky otestovány …moreAbstract:
This thesis aims to explore concrete ways of application of internet marketing for promotion of a small service oriented business-to-business (B2B) company in broader context of the so-called new economy. To support the validity of the presented applications the thesis first draws on well-established theory of marketing concepts. In the second part of the paper, the role of internet marketing in business …more
Language used: English
Date on which the thesis was submitted / produced: 10. 12. 2009
Identifier:
http://www.vse.cz/vskp/eid/22199
Thesis defence
- Date of defence: 14. 6. 2010
- Supervisor: Bohumír Štědroň
- Reader: Jana Halířová
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/22199
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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