Tereza Bromová
Bachelor's thesis
Marketingová komunikace ve službách
Abstract:
Tato bakalářská práce je zaměřena na marketingovou komunikaci kavárny Café Datel. Analyzuje vybrané nástroje marketingové komunikace, které podnik využívá. Bakalářská práce je rozdělena do teoretické části a praktické části. Teoretická část vychází z odborné literatury, jsou zde vymezeny základní pojmy. Praktická část obsahuje představení podniku, analýzu současné marketingové komunikace na vybraných …moreAbstract:
This bachelor's thesis is focused on the marketing communication of Café Datel. It analyzes selected marketing communication tools used by the company. The thesis is divided into two parts: theoretical and practical. In the theoretical part, based on specialised literature, the basic concepts are defined. The practical part contains the company's presentation, analysis of current marketing communication …more
Language used: Czech
Date on which the thesis was submitted / produced: 21. 4. 2022
Identifier:
https://is.vstecb.cz/th/hl50q/
Thesis defence
- Date of defence: 29. 8. 2022
- Supervisor: Ing. Radim Dušek, Ph.D.
- Reader: Ing. Jakub Hořický
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola technická a ekonomická v Českých BudějovicíchInstitute of Technology and Business in České Budějovice
Bachelor programme / field:
Business Economics / Business Economics
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