Evaluation of Blogging as a mean of Marketing Communication in Kazakhstan – Ainur Bazhuova
Ainur Bazhuova
Bachelor's thesis
Evaluation of Blogging as a mean of Marketing Communication in Kazakhstan
Abstract:
The current state of blogging in Kazakhstan was the subject of this bachelor thesis. The theoretical part provided an overview of historical development, the foundational concepts of marketing, and features of online communication platforms. The thesis then goes on to discuss the basics of the marketing mix and its key elements, including pricing, product, venue, and promotion (4P). The subject of …more
Language used: English
Date on which the thesis was submitted / produced: 18. 3. 2023
Thesis defence
- Date of defence: 22. 5. 2023
- Supervisor: Ing. Tereza Balcarová, Ph.D.
- Reader: Jana Pitrová, Ph.D.
Citation record
ISO 690-compliant citation record:
BAZHUOVA, Ainur. \textit{Evaluation of Blogging as a mean of Marketing Communication in Kazakhstan}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2023. Available from: https://theses.cz/id/m6m869/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Economics and Management
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