Zpět na vyhledávání

Bc. Ivana Moravčíková

Master's thesis

Analýza dopytu v oblasti hotelierstva a jej využitie v podnikateľskej stratégii vybraného podniku

Demand Analysis in Hospitality Industry and its Utilisation in Business Plan of Particular Company
Abstract:
The starting point for the successful business development in the hotel industry, and for retaining its competitiveness on the market, is knowledge of the demand for own product; the traits that affect it and its continuous analysis and evaluation for competitive bid. The main aim of this thesis is to analyze the demand in the hotel industry based on internal historical data from the period 2015 - …more
Abstract:
Východiskom pre úspešný rozvoj podniku v hotelierstve a udržaní si svojej konkurencieschopnosti na trhu je poznanie dopytu po svojom produkte, zvláštností, ktoré ho ovplyvňujú a jeho nepretržitá analýza a vyhodnocovanie pre potreby vytvorenia vhodnej ponuky. Hlavným cieľom tejto práce je analyzovať dopyt v hotelierstve na základe interných historických dát z obdobia 2015 – 2017. Problematika dopytu …more
 

Keywords

dopyt elasticita hotel hotelierstvo komplexný produkt trhová segmentácia tržné zacielenie demand elasticity hospitality industry complex product market segmetation targeting
 
Language used: Slovak
Date on which the thesis was submitted / produced: 12. 6. 2018
Identifier: https://is.vsh.cz/th/zsrco/

Thesis defence

  • Date of defence: 7. 9. 2018
  • Supervisor: doc. Ing. Josef Vlček, CSc.
  • Reader: Ing. Eliška Smotlachová

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