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Bc. Andrej Mičaň

Master's thesis

Designing an Online and Offline Marketing Strategies for Stolen Money Music Group

Designing an Online and Offline Marketing Strategies for Stolen Money Music Group
Abstract:
Diplomová práca sa zaoberá navrhnutím online a offline marketingovej stratégie pre hudobnú skupinu Stolen Money. V teoretickej časti práca popisuje položky marketingového mixu, venuje sa jednotlivým nástrojom online a offline marketingu, a definuje oblasti chovania spotrebiteľov. V praktickej časti je pozornosť výsledkom analýz rozboru dotazníkového výskumu, ktorého hlavným výstupom bolo určenie následných …more
Abstract:
This master´s thesis focuses on designing online and offline marketing strategies for a Slovak rock band, Stolen Money. In the theoretical part, the thesis defines the areas of marketing mix, describes various types of online and offline marketing communication strategies and analyses the consumer behavior. In the practical part, the Stolen Money band is thoroughly examined and resulting marketing …more
 

Keywords

hudobná skupina marketingový mix online marketing offline marketing chovanie spotrebiteľov marketingová stratégia Stolen Money
 
Language used: English
Date on which the thesis was submitted / produced: 17. 6. 2020

Thesis defence

  • Supervisor: Ing. Michael Adu Kwarteng, Ph.D.

Citation record

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Mičaň, Andrej. Designing an Online and Offline Marketing Strategies for Stolen Money Music Group. Zlín, 2020. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky

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Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky
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Tomas Bata University in Zlín

Faculty of Management and Economics

Master programme / field:
Economics and Management / Management and Marketing

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