Evaluation of Marketing Communication

Vasilisa Shulpina

Bakalářská práce

Abstract:

This bachelor thesis is focused on the topic of evaluation of marketing communication and pursues the main goal of a conduction of an evaluation for the marketing communication plan developed by the author of the thesis in order to successfully market the professional make up/beauty services she provides in Prague, Czech Republic. The thesis is divided into two parts: literature review and practical part. The literature review part will bring a general understanding of the topic of marketing communication and the importance of evaluation in the marketing communication process.The practical part of the work will present a recapitulation of the topics marketing communication plan and evaluation of marketing communication studied in the literature review part of the thesis.The conclusion of the thesis will present an overall breakdown of the topics studied in the thesis and will analyze whether or not the main objectives of the thesis have been fulfilled.

Keywords

Marketing communication plan, Online marketing, Marketing communication

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 4. 12. 2018

Obhajoba závěrečné práce

• Vedoucí: Ing. Richard Selby, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration