Společenská odpovědnost firem a její uplatňování v České republice – Ing. Lucie Radová
Ing. Lucie Radová
Bachelor's thesis
Společenská odpovědnost firem a její uplatňování v České republice
Corporate Social Responsibility and its Application in the Czech Republic
Abstract:
Má bakalářská práce se komplexně zaměřuje na oblast společenské odpovědnosti firem (Corporate Social Responsibility – CSR). Primárně je orientována na všeobecný rozbor pojmu „společenské odpovědnosti“, který zahrnuje jeho historický vývoj, ideovou podstatu a principy. Tato obecná rovina je dána do souvislostí s hlavními reálnými aspekty, jež jsou charakteristické pro podnikovou praxi (především ekonomické …moreAbstract:
My bachelor thesis is comprehensively focused on the area of corporate social responsibility (CSR). It is primarily oriented on the general analysis of the term "social responsibility", which envolves its historical development, ideology and principles. This general level is put into context with the main aspects, which are typical for corporate practice (especially economic, ecological and social …more
Language used: Czech
Date on which the thesis was submitted / produced: 15. 4. 2010
Identifier:
https://is.vsfs.cz/th/vie6b/
Thesis defence
- Date of defence: 15. 6. 2010
- Supervisor: Ing. Vilém Kunz, Ph.D.
- Reader: Ing. Lenka Sedláčková
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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