Bc. Jolana Šibalová
Master's thesis
Chování spotřebitele na konkrétním trhu
Consumer Behaviour on Specific Market
Abstract:
Diplomová práce se zabývá zkoumáním nákupního chování spotřebitelů na trhu kávy v Brně. Hlavním cílem práce je analyzovat nákupní chování spotřebitelů určitého segmentu na trhu kávy a navrhnout doporučení pro konkrétní využití těchto poznatků v praxi.Abstract:
This diploma thesis deals with the shopping behaviour of consumers on the market of coffee in Brno. The main goal of this thesis is to analyze the purchasing behaviour of a certain segment of the consumers on coffee market and to suggest some recommendations for the specific use of these knowledge in the practise.
Language used: Czech
Date on which the thesis was submitted / produced: 21. 4. 2017
Identifier:
https://is.sting.cz/th/oemle/
Thesis defence
- Date of defence: 24. 5. 2017
- Supervisor: Ing. Jiří Urbánek, Ph.D.
- Reader: Ing. Jitka Veselá, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Akademie StingSting academy
Master programme / field:
Economy and Management / Business Economy and Management
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