The Plastic Age: Evaluation of Green Marketing Communication of Infiberry s.r.o. - Frusack – Bc. Lucie Stejskalová
Bc. Lucie Stejskalová
Master's thesis
The Plastic Age: Evaluation of Green Marketing Communication of Infiberry s.r.o. - Frusack
Abstract:
This diploma thesis sets two objectives. The first aim is to evaluate the current marketing communication of Infiberry s.r.o., specifically of their pilot product Frusack, to identify its deficiencies and to subsequently propose a set of measures that will lead to more effective communication. The second partial aim of the thesis is to determine the level of consumers’ awareness of the problem with …more
Language used: English
Date on which the thesis was submitted / produced: 28. 3. 2019
Thesis defence
- Supervisor: Ing. Ladislav Pilař, MBA Ph.D.
Citation record
ISO 690-compliant citation record:
STEJSKALOVÁ, Lucie. \textit{The Plastic Age: Evaluation of Green Marketing Communication of Infiberry s.r.o. - Frusack}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2019. Available from: https://theses.cz/id/nkodxm/.
Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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