Corporate Social Responsibility and its Effect on Consumer Preferences in Ghana – Jessica Aferi Sarpong
Jessica Aferi Sarpong
Bachelor's thesis
Corporate Social Responsibility and its Effect on Consumer Preferences in Ghana
Společenská odpovědnost podniků a její důsledek na zákazníkův výběr v Ghaně
Abstract:
AbstraktZávěrečná práce se zaměřila na zkoumání vlivů CSR aktivit společnosti Guinness Ghana Breweries Ltd na značku společnosti pomocí aplikace konceptu Triple Bottom Line. Padesát (50) respondentů složených ze zaměstnanců a vedení společnosti Ghana Breweries Limited odpovědělo na otázky týkající se postupů CSR a programů společnosti Ghana Breweries Limited. Bylo zjištěno, že navzdory široce koncipovanému …moreAbstract:
AbstractThe study set out to examine the effects of Guinness Ghana Breweries Ltd CSR activities on the company’s brand using the Triple Bottom Line. The study examined the CSR practices and programmes of Ghana Breweries Limited. Fifty (50) respondents made of staff and managment of Ghana Breweries Limited were sampled to answer questions in relation to CSR practices and programmes of Ghana Breweries …more
Language used: English
Date on which the thesis was submitted / produced: 17. 5. 2019
Thesis defence
- Supervisor: Ing. Sylvie Formánková, Ph.D.
- Reader: Monika Vencourová, Ing.
Citation record
ISO 690-compliant citation record:
SARPONG, Jessica Aferi. \textit{Corporate Social Responsibility and its Effect on Consumer Preferences in Ghana}. Online. Bachelor's thesis. Brno: Mendelova univerzita v Brně, Faculty of Business and Economics. 2019. Available from: https://theses.cz/id/nmerl6/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsBachelor programme / field:
Economics and Management / Business Economics and Management
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