Sociální sítě a jejich využití u malých a středních podniků – Bc. Pavel Mašek
Bc. Pavel Mašek
Master's thesis
Sociální sítě a jejich využití u malých a středních podniků
Social networks and its utilisation within SME
Abstract:
Tato práce je uspořádaný souhrn poznatků o problematice internetového marketingu a zejména pak marketingové komunikace prostřednictvím sociálních sítí. Práce obsahuje zařazení internetového marketingu do marketingového mixu. Dále je zde uveden jeho vývoj, a zejména pak informace o jeho využití pro marketingovou komunikaci, a to nejen u malých a středních podniků. Další část práce je zaměřena na sociální …moreAbstract:
This thesis is structured summary of knowledges about the issue of Internet marketing and especially marketing communications through social networks. The thesis includes the inclusion of Internet marketing into the marketing mix. It also shows his development and especially possibilities his utilization for the marketing communication, not only for small and medium sized enterprises. The next part …more
Language used: Czech
Date on which the thesis was submitted / produced: 15. 4. 2015
Identifier:
https://is.vsfs.cz/th/now32/
Thesis defence
- Date of defence: 2. 6. 2015
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: Mgr. Miloslava Kykalová
Citation record
Full text of thesis
Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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