Green Marketing Strategies of the Turkish Dairy Industry in Marmara Region

Giontza Giolouts Chousein

Diplomová práce

Abstract:

The world has become a small society with increasing technology and globalization. The new generation of instantly adapting to everything and growing with technology has radically changed the traditional consumption conception. Even now, this new trend, which we see in its latest marketing strategies, is pushing companies into new marketing researchers like green marketing and are often confronted by consumers who are sensitive to environmental problems. Few of the businesses in Turkey Food Industry performs a variety of sustainable practices in order to ensure the economic development of the green economy. Since it is no longer possible for consumers to remain indifferent to environmental problems, businesses need to develop their strategies in this direction. Researches as an example for businesses are limited, so this research should help to close this gap further.

Keywords

changing consumers, marketing strategies, green marketing, dairy industry

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 28. 11. 2019

Obhajoba závěrečné práce

• Vedoucí: Ing. Richard Selby, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics Policy and Administration / Business Administration