Company analysis. The case study of Kofola Group.

Bc. Tetiana Flenko

Master's thesis

Abstract:

This Diploma Thesis was focused on studying and analysing Kofola Group, one of the leading producers and distributors of soft drinks in Central and Eastern Europe. The Group presented in Slovenia, in Croatia, and in Poland besides the traditional CzechoSlovak market where it’s a constant leader.The thesis divided into 2 main parts. The theoretical part deals with the description of individual methods that were used in the work, the practical part then applies them to the above company. The main methods used for analysis are internal environment analyses with use of financial ratios and the McKinsey 7-S Model and extremal environment analysis with the help of the PELTEL model. All results were summarized and conclude in the SWOT table.

Keywords

Internal environment, External environment, Profitability, Financial Ratios

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 30. 11. 2020

Obhajoba závěrečné práce

• Vedúci: Ing. Karel Malec, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / odbor:
Economics and Management / Economics and Management