Bc. Klára Janečková
Master's thesis
Komunikace značky kvality KLASA
Marketing communications KLASA brand
Abstract:
Podpora kvalitních, tuzemských potravin je v dnešní době saturace zahraničním zbožím a nadměrné produkce velice důležitá. Kvalitní potraviny se značkou Klasa jsou zdravé, spotřebitel ví, co kupuje a zároveň tím podporuje rozvoj domácího zemědělství a průmyslu. Předkládaná práce Komunikace značky kvality KLASA se zabývá vlivem reklamní kampaně na chování spotřebitele, jak kampaň ovlivnila znalost a …moreAbstract:
Promotion of high-quality domestic food products is, at a time of saturation by foreign goods and over-production, very important. Quality food carrying label KLASA is healthy, consumers know what they are buying and when buying them they are also supporting the development of the domestic agricultural and industry. This diploma paper “Marketing communication KLASA brand” examines the influence of …moreKeywords
Značka Značka kvality Význam značky Marketing Kampaň Marketingový mix Analýza Situační Konkurenční SWOT Marketingová strategie Marketingová komunikace Marketingové nástroje Cíle kampaně Brand Quality label Brand relevance Marketing campaign Marketing mix Analysis Situation analysis Competitor analysis Marketing strategy Marketing communication Marketing tools Marketing campaign objectives.
Language used: Czech
Date on which the thesis was submitted / produced: 27. 4. 2011
Identifier:
https://is.vsfs.cz/th/swwld/
Thesis defence
- Date of defence: 28. 6. 2011
- Supervisor: prof. PhDr. Dušan Pavlů, CSc.
- Reader: PhDr. Adolf Vodrážka
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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