Katarína Valentová
Master's thesis
Direct Marketing of the Selected Company
Direct Marketing of the Selected Company
Abstract:
Cieľom diplomovej práce je zostaviť marketingovú stratégiu pre korporátnych klientov X-BIONIC HOTELA v Šamoríne, ktorý je súčasťou x-bionic sphere rezortu. Teoretická časť sa venuje základným marketingovým pojmom súvisiacich s problematikou priameho marketingu. Praktická časť sa sústredí na x-bionic sphere resort ako celok, X-BIONIC HOTEL a business-to-business segment X-BIONIC HOTELA. Následne je …moreAbstract:
The aim of the study is to prepare a marketing strategy with the main focus on the corporate clients in X-BIONIC HOTEL, Šamorín as a part of the x-bionic sphere resort. The theoretical part explains the basic marketing terms connected with the problematic of direct marketing. The practical part focuses on x-bionic sphere resort as a whole, X-BIONIC HOTEL and business-to-business segment in X-BIONIC …more
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2019
Identifier:
https://is.vsfs.cz/th/hg82i/
Thesis defence
- Date of defence: 2. 11. 2019
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: PhDr. Martina Švecová, MSc
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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