Bc. Radka Sabová

Master's thesis

Vliv reklamy na způsob života společnosti

Advertisement and its fluence on society
Abstract:
Master´s subject of my thesis is the advertisement and its fluence on the society. This thesis consists of three parts. The first theoretical part of about advertisement, advertising history, its definition. Describe marketing, marketing mix. Familiar with the relevant hypothesis. The practical part deals with the analysis of the environment itself, ad description, advertising campaigns. With these …more
Abstract:
Vliv reklamy na způsob života společnosti , Vysoká škola hotelová, Praha – 2014, Predmetom mojej diplomej práce je vypracovanie vplyvu reklamy na život spoločnosti. Diplomová práca sa skladá z troch častí. V prvej teoretickej časti približujem reklamu, históriu reklamy, jej definície. Popisujem marketing, marketingový mix. Oboznamujem so stanovenými hypotézami, . V praktickej časti sa zaoberám samotnou …more
 

Keywords

marketing marketingový mix marketingový výskum reklama reklamné agentúry
 
Language used: Slovak
Date on which the thesis was submitted / produced: 23. 6. 2014
Identifier: http://is.vsh.cz/th/5675/vsh_m/

Thesis defence

  • Date of defence: 27. 8. 2014
  • Supervisor: prof. PhDr. Libor Pavera, CSc.
  • Reader: doc. Ing. Lenka Turnerová, CSc.

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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Institute of Hospitality Management in Prague

Master programme / field:
Economics and Management / Marketing Communication

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