The Role of Digital Advice in Consumer Behaviour – Adam Rajnoha
Adam Rajnoha
Master's thesis
The Role of Digital Advice in Consumer Behaviour
The Role of Digital Advice in Consumer Behaviour
Abstract:
The aim of this Master’s Thesis is to describe the new and unspecified role of the Digital Advice technology in consumer behaviour within the fast-changing digital environment. This mutable environment is stimulated through the changing factors of Risk and Motivation associated with the online purchase of different product categories. Moreover, the influence of related dimensions such as Gender and …moreAbstract:
The aim of this Master’s Thesis is to describe the new and unspecified role of the Digital Advice technology in consumer behaviour within the fast-changing digital environment. This mutable environment is stimulated through the changing factors of Risk and Motivation associated with the online purchase of different product categories. Moreover, the influence of related dimensions such as Gender and …more
Language used: English
Date on which the thesis was submitted / produced: 21. 2. 2017
Identifier:
http://www.vse.cz/vskp/eid/71966
Thesis defence
- Date of defence: 25. 1. 2018
- Supervisor: Miroslav Karlíček
- Reader: Markus Linder
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/71966
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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