Karyna Vasiuk
Bachelor's thesis
Marketingová komunikace - product placement
Marketing communication - product placement
Abstract:
Bakalářská práce se zaměřuje na problematiku nástroje product placement. S rostoucím používáním tohoto typu reklamy se projevují obavy spojené s jeho nadměrným využíváním. Hlavním cílem této bakalářské práce je odhalit účinnost marketingového nástroje product placement. Dílčím cílem je identifikace a porovnání product placementu ve vybraných audiovizuálních ukázkách. Dalším dílčím cílem je odhalení …moreAbstract:
The bachelor thesis focuses on the issue of product placement as a marketing tool. With the increasing use of this type of advertising, concerns have arisen regarding its excessive use. The main aim of this bachelor thesis is to assess the effectiveness of product placement as a marketing tool. The partial aim is to identify and compare product placement in selected audiovisual samples. Another partial …more
Language used: Czech
Date on which the thesis was submitted / produced: 18. 3. 2023
Thesis defence
- Date of defence: 16. 5. 2023
- Supervisor: Ing. Jan Huml
- Reader: Lucie Vokáčová, Ph.D.
Citation record
ISO 690-compliant citation record:
VASIUK, Karyna. \textit{Marketingová komunikace - product placement}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2023. Available from: https://theses.cz/id/p59caf/.
Full text of thesis
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Public Administration and Regional Development
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