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Bc. Aneta Broučková

Bachelor's thesis

Analýza české hard science fiction psané pod vlivem brand placementu

Analysis of Czech hard science fiction written under the influence of brand placement
Abstract:
Tato bakalářská diplomová práce si klade za cíl analyzovat edici Backend stories vzniklou jako forma skryté reklamy pod automobilkou Škoda a posoudit kvalitu této literatury. Teoretická část práce se zabývá českou fantastickou literaturou, jejím vývojem a hlavními autory tvořícími tento žánr. Popisuje vznik a proměnu české science fiction a charakterizuje základní rysy hard science fiction. Praktická …more
Abstract:
This thesis aims to analyse the edition Backend stories created as a form of brand placement via car factory Škoda and review the quality of this kind of the literature. The theoretical one informs about the Czech fantastic literature, its development, and the prominent authors of the genre. It describes the origin and the evolution of Czech science fiction and characterises the basic features of hard …more
 

Keywords

fantastika science fiction hard science fiction česká science fiction ŠKODA IT Backend stories brand placement skrytá reklama fantasy czech science fiction product placement
 
Language used: Czech
Date on which the thesis was submitted / produced: 20. 7. 2021
Identifier: https://is.muni.cz/th/zldkh/

Thesis defence

  • Date of defence: 6. 9. 2021
  • Supervisor: Mgr. Tereza Dědinová, Ph.D.
  • Reader: Mgr. et Mgr. Zuzana Zoubková

Citation record

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakulta
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