KVALITA SLUŽIEB UBYTOVACIEHO ZARIADENIA

Jakub Nosek

Bachelor's thesis

Abstract:

Nosek, J., Kvalita služieb ubytovacieho zariadenia. [Bakalárska práca]. Vysoká škola Obchodní Hotelová, Brno; 2017, 61 s.Cieľom bakalárskej práce je hodnotenie kvality ubytovacích služieb. Kvalita ubytovacích služieb je hodnotená hotelovými hosťami, ktorí hodnotili kvalitu a spokojnost poskytovaných služieb pomocou dotazníku ktorí bol následne vyjadrený v grafoch a tabuľkách z ktorých poznatky spolu zo swot analýzou vytvorili návrhy a doporučenia na zlepšenie služieb hotela. Teoretická část práce prezentuje teoretické poznatky týkajuce sa kvality služieb v oblasti cestovného ruchu, spokojnost zákazníka a metód merania ich spokojnosti s poskytovanými službami.

Abstract:

Nosek, J., Quality of Accommodation Facilities. [Bachelor Thesis]. University of Business Hotel, Brno; 2017, 61 s.The aim of this bachelor thesis is to evaluate the quality of accommodation services. The quality of accommodation services is evaluated by hotel guests who evaluated the quality and satisfaction of the services provided by means of a questionnaire, which were subsequently expressed in charts and tables from which the findings together with the swot analysis created suggestions and recommendations for improving the hotel services. The theoretical part presents the theoretical knowledge about the quality of services in tourism, customer satisfaction and methods of measuring their satisfaction with the provided services.

Keywords

kvalita, služby, cestovnýc ruch, ubytovacie zariadenia, spokojnosť zákazníka, metody merania zákazníka, swot analyza, Quality, Services, Tourism, Accommodation Facilities, Customer Satisfaction, Customer Metering Methods, Swot analysis

Language used: Slovak

Date on which the thesis was submitted / produced: 22. 4. 2017

Thesis defence

• The Thesis/Dissertation Archive contains the required amount of information.

Vysoká škola obchodní a hotelová s.r.o.

Bachelor programme:
Gastronomie, hotelnictví a cestovní ruch