Attitudes among Jordanian Youth towards Commodification of Women's Bodies in Social Media

abs. v. š. Betty Zerounian

Bachelor's thesis

Abstract:

This work addresses the attitudes of the Jordanian youth towards the effects of social media. The issues of the young adults in the society has become increasingly obvious in the past couple of years. Teenagers are facing a variety of issues caused by social media concerning health, social, and ethical issues. Nowadays, adolescents around the world are going through massive dilemmas about body image and women’s representation in social media. However, this study’s focus is only of Jordanian youth, as it interests the author to know what the result of the clash of both western and eastern societies looks like. The author’s interest of the attitudes of Jordanian youth is the reason of making this study and to dive in the problem and understand the young adults perspective and point of view because in the end they are the future of Jordan. The author will come to conclusions on understandings the adolescents in Jordan and figuring out their attitudes towards social media in general and the issue of objectifying and commodifying women in specific. Based on the practical part which includes interpersonal interviews and a survey the author will come up with the conclusion of the Jordanian youth’s attitude.

Keywords

Social Media, Commodification, Objectification, Middle east, Jordan Youth, Women's body

Language used: English

Date on which the thesis was submitted / produced: 12. 3. 2022

Thesis defence

• Supervisor: Daniel Rosenhaft Swain, Ph.D. MA

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Business Administration