Ing. Michael Šulc
Bachelor's thesis
Moderní nástroje marketingové komunikace
Modern instruments of marketing communication
Abstract:
Tématem mé bakalářské práce jsou Moderní nástroje marketingové komunikace. V teoreticko-metodologické části práce poukazuji na nové marketingové trendy a charakterizuji jednotlivé nástroje marketingové komunikace se zaměřením hlavně na sponzoring událostí, jehož poznatky využívám v další části práce. V aplikační části práce se zabývám firmou Nike, kde se zabývám její ucelenou historií, analyzuji komunikační …moreAbstract:
The topic of my bachelor work is to analyse the importance, of the modern instruments of marketing communication for contacts with customers. The theoretical and methodological part of the work refers to new marketing trends and I characterize the various instruments of marketing communications, focusing primarily on sponsoring events. The practical part deals with Nike, where I consider a complete …more
Language used: Czech
Date on which the thesis was submitted / produced: 13. 4. 2010
Identifier:
https://is.vsfs.cz/th/j5yua/
Thesis defence
- Date of defence: 15. 6. 2010
- Supervisor: doc. Ing. Anna Klosová, CSc.
- Reader: Ing. Vladimíra Ilievová
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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