Bc. Štěpánka Vacková
Master's thesis
Jedinečná prodejní nabídka
Unique selling proposition
Abstract:
VACKOVÁ, Štěpánka Bc., Jedinečná prodejní nabídka [Diplomová práce] Vysoká škola hotelová. Praha: 2020. 78 stran. Diplomová práce je zaměřena na výzkum marketingu, a především jedinečné prodejní nabídky ve firmách v Karlovarském kraji. Hlavním cílem práce bylo na základě teoretických poznatků provést výzkum ve vybraných firmách ohledně jedinečné prodejní nabídky. Konkrétně bylo šetření zaměřeno na …moreAbstract:
VACKOVÁ, Štěpánka Bc., Unique selling proposition [Master’s disertation] The Institute of Hospitality Management in Prague. 2020. 78 pages. The thesis focus on marketing research, primarily the unique selling proposition of companies in Karlovarský region. The main aim is, according to theoretical findings, to realize a research of chosen companies about their own unique selling proposition. Concretely …more
Language used: Czech
Date on which the thesis was submitted / produced: 4. 5. 2020
Identifier:
https://is.vsh.cz/th/bxxcy/
Thesis defence
- Date of defence: 22. 6. 2020
- Supervisor: doc. Ing. Dagmar Jakubíková, Ph.D.
- Reader: doc. Ing. Lenka Turnerová, CSc.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Master programme / field:
Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
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