Adithya Kumar

Master's thesis

Corporate Social Responsibility and Perceived Employer Attractiveness

Corporate Social Responsibility and Perceived Employer Attractiveness
Abstract:
Corporate Social Responsibility (CSR) působí po několik desetiletí a rozrostla, aby zahrnovala několik oblastí v organizaci.Koncept se vydal na získat značný význam na celém světě a má dopad na různé sektory uvnitř i vně organizace. Tato práce si klade za cíl porozumět tomu, jak koncept CSR hraje roli v přitažlivosti zaměstnavatele a branding organizace v České republice. Analýzou vnímání a názory …more
Abstract:
Corporate Social Responsibility (CSR) has been present for several decades and has grown to include several areas in an organisation. The concept has gone on to gain significant importance around the world and has an impact on different sectors within and outside an organisation. This thesis aims to understand how the concept of CSR plays a role in the employer attractiveness and branding of an organisation …more
 

Keywords

zaměstnavatel branding Společenská odpovědnost firem Motivace zaměstnanců

Keywords

Employer Branding Talent Management Employer Attractiveness Human Resource Management Corporate Social Responsibility Employee Motivation
 
Language used: English
Date on which the thesis was submitted / produced: 17. 12. 2013
Identifier: http://www.vse.cz/vskp/eid/46312

Thesis defence

  • Date of defence: 8. 6. 2015
  • Supervisor: Daniela Pauknerová
  • Reader: Tereza Králová

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http://www.vse.cz/vskp/eid/46312