Integrovaná marketingová komunikace ve vybrané firmě – Bc. Tereza Maršálková
Bc. Tereza Maršálková
Master's thesis
Integrovaná marketingová komunikace ve vybrané firmě
Integrated marketing communication in a chosen company
Abstract:
Diplomová práce se zabývá návrhy na zlepšení marketingové komunikace a kvality obsluhy zákazníka ve vybrané restauraci, která se zaměřuje na degustaci mas, které jsou připraveny na brazilský způsob. Na základě obsahové analýzy firemní dokumentace, zúčastněného pozorování a vlastních zkušeností je popsán proces přípravy jídel a navázaný proces obsluhy zákazníka. Jsou vytvořeny návrhy na vylepšení v …moreAbstract:
The diploma thesis deals with proposals to improve marketing communication and the quality of customer service in a selected restaurant, which focuses on tasting meats that are prepared in the Brazilian way. Based on the content analysis of the company documentation, participatory observation, and own experience, the process of food preparation and the related process of customer service is described …more
Language used: Czech
Date on which the thesis was submitted / produced: 20. 4. 2021
Identifier:
https://is.ambis.cz/th/yqzf8/
Thesis defence
- Date of defence: 1. 6. 2021
- Supervisor: doc. Ing. Josef Palán, CSc.
- Reader: PhDr. Ing. Václav Kupec, Ph.D.
Citation record
ISO 690-compliant citation record:
MARŠÁLKOVÁ, Tereza. \textit{Integrovaná marketingová komunikace ve vybrané firmě}. Online. Master's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s. 2021. Available from: https://theses.cz/id/qmawvx/.
Full text of thesis
Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: AMBIS vysoká škola, a.s.AMBIS University
Master programme / field:
Economics and Management / Management
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