Společenská odpovědnost firmy a sociální marketing – Bc. Roman Fara
Bc. Roman Fara
Master's thesis
Společenská odpovědnost firmy a sociální marketing
Corporate social responsibility and social marketing
Abstract:
Tato práce se zabývá problematikou společenské odpovědnosti firem (CSR). Teoretická část má za úkol seznámit čtenáře s historickým vývojem a teoretickými východisky konceptu. V praktické části se autor věnuje analýze CSR aktivit vybrané firmy.Abstract:
This diploma thesis deals with Corporate social responsibility (CSR) topic. Theoretical part contains historical development of this concept and its theoritical facts. In practical part, the autohor does an analysis fo CSR activities of given company.
Language used: Czech
Date on which the thesis was submitted / produced: 27. 9. 2016
Identifier:
https://is.vsfs.cz/th/kp2b5/
Thesis defence
- Date of defence: 4. 11. 2016
- Supervisor: doc. Dr. Zdeněk Cecava, CSc.
- Reader: Ing. Petra Jílková, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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