Marketingová komunikace včetně projektové studie – Pavlína Červenková
Pavlína Červenková
Bachelor's thesis
Marketingová komunikace včetně projektové studie
Marketing communication including project study
Abstract:
Tato bakalářská práce je věnována marketingové komunikaci společnosti Parfumerie Douglas s.r.o. První část se zaměřuje na teoretickou stránku marketingové komunikace. Autorka nejprve popisuje teorii marketingového mixu, podrobněji pak komunikační mix. V rámci projektové studie je nejprve představena zkoumaná společnost. Následně je analyzováno vnější a vnitřní prostředí firmy a nástroje marketingové …moreAbstract:
This bachelor thesis is dedicated to marketing communication of Parfumerie Douglas s.r.o. The first part focuses on the theoretical side of marketing communication. The author first describes the theory of marketing mix, in more detail the communication mix. As part of the project study, the researched company is first introduced. Subsequently, the external and internal environment of the company and …more
Language used: Czech
Date on which the thesis was submitted / produced: 23. 4. 2020
Identifier:
https://is.ambis.cz/th/gbbcg/
Thesis defence
- Date of defence: 9. 6. 2020
- Supervisor: doc. Ing. Josef Palán, CSc.
- Reader: Ing. Denis Drexler, Ph.D.
Citation record
ISO 690-compliant citation record:
ČERVENKOVÁ, Pavlína. \textit{Marketingová komunikace včetně projektové studie}. Online. Bachelor's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s. 2020. Available from: https://theses.cz/id/r9bpve/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBISThe College of Regional Development and Banking Institute – AMBIS, a.s.
Bachelor programme / field:
Economics and Management / Economics and Enterprise Management
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