Bc. Iveta Vičarová

Master's thesis

Marketingová podpora prodeje výrobků firmy Gala

Marketing support of selling of products for GALA company
Abstract:
Práce je tematicky rozdělena do dvou částí. V první části se autor zabývá teorií, druhá část je věnována praktickému zaměření a tvorbě marketingové podpory prodeje. Cílem je stanovit aplikovatelná východiska pro vypracování plánu na podporu prodeje.
Abstract:
The work is thematically divided into two parts. In the first part the author deals with the theory, the second part is devoted to practical work and the focus of marketing support of selling. The aim is to establish the applicable basis for developing a plan to support sales.
 

Keywords

Marketing konkurence SWOT analýza prodej. Marketing competition SWOT analysis business.
 
Language used: Czech
Date on which the thesis was submitted / produced: 26. 4. 2012
Identifier: https://is.sting.cz/th/rdaww/

Thesis defence

  • Date of defence: 21. 5. 2012
  • Supervisor: Ing. Pavel Ogoun
  • Reader: doc. Ing. Josef Dobřický, CSc.

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Master programme / field:
Economy and Management / Business Economy and Management

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