Bc. Koptáková Koptáková

Master's thesis

Analýza konkurencieschopnosti vybraného podniku

The Analysis of the Competitiveness of the Selected Company
Abstract:
The aim of this thesis ,, The Analysis of the Competitiveness of the Selected Company“ is to identify the competitive advantages of the company Mäso Údeniny Belan Ján based on the analysis of its external and internal marketing environment. Theoretikal part presents basis for understanding the process of competitiveness analysis. It contains the analysis itself, as well as the methodology that was …more
Abstract:
Cieľom diplomovej práce „Analýza konkurencieschopnosti vybraného podniku“ je identifikácia konkurenčnej výhody podniku Mäso Údeniny Belan Ján na základe analýzy jeho vonkajšieho a vnútorného prostredia. V teoretickej časti sú predstavené potrebné východiska pre pochopenie procesu analýzy konkurencieschopnosti, vrátane rozboru a popisu zvolených metód (PESTLE, 6M, 5F a SWOT analýza) k jej prevedeniu …more
 

Keywords

marketingová situačná analýza konkurencieschopnosť firma hodnotenie
 
Language used: Slovak
Date on which the thesis was submitted / produced: 28. 4. 2022
Identifier: https://is.slu.cz/th/fpkby/

Thesis defence

  • Date of defence: 7. 6. 2022
  • Supervisor: doc. Ing. Jan Nevima, Ph.D.
  • Reader: Ing. Vladislav Piják

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Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
Složka Reference to the local database directory of the institution

Silesian University in Opava

School of Business Administration in Karvina

Master programme / field:
Economics and Management / Business Economics and Management

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