Michaela Hölzelová

Bachelor's thesis

Public Relations v akciové společnosti ZDAR

Public Relations in the company ZDAR
Abstract:
Práce se zaměřuje na problematiku Public Relations. Zabývá se též aktivitami a nástroji Public Relations a jejich analýzou. Cílem je navrhnout zlepšení pro Public Relations ve společnosti.
Abstract:
The work focuses on issue Public Relations. It also deals with the activities and tools of Public Relations and analysis. Aim of the work is to improve the Public Relations in the company.
 

Keywords

vztahy s veřejností vnitřní a vnější komunikace komunikace s veřejností podniková image
 
Language used: Czech
Date on which the thesis was submitted / produced: 29. 5. 2015

Thesis defence

  • Date of defence: 16. 6. 2015
  • Supervisor: Ing. Barbora Antonová

Citation record

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Hölzelová, Michaela. Public Relations v akciové společnosti ZDAR. Pardubice, 2015. bakalářská práce (Bc.). Univerzita Pardubice. Dopravní fakulta Jana Pernera

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Institution archiving the thesis and making it accessible: Univerzita Pardubice, Dopravní fakulta Jana Pernera
https://portal.upce.cz/StagPortletsJSR168/CleanUrl?urlid=prohlizeni-prace-detail&praceIdno=28216 Reference to the local database file of the institution

University of Pardubice

Faculty of Transport Engineering

Bachelor programme / field:
Transport Technology and Communications / Transport Management, Marketing and Logistics

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