Analýza marketingových aktivit ve firmě včetně metrik efektivnosti – Bc. Filip Rakovan, DiS.
Bc. Filip Rakovan, DiS.
Bachelor's thesis
Analýza marketingových aktivit ve firmě včetně metrik efektivnosti
Analysis of marketing activities in the company including metrics of efficienty
Abstract:
Bakalářská práce analyzuje marketingovou komunikaci společnosti 901 & Co., s.r.o., která provozuje pod obchodní značkou Porška servis ojetých automobilů značky Porsche v areálu bývalého pivovaru Braník. Analýza je zaměřena na aktuální marketingové aktivity, včetně metrik měřících jejich efektivnost. Základem práce je strategická analýza realizovaná pomocí metod SWOT, PESTEL, Porter, s výsledným …moreAbstract:
The bachelor thesis analyzes marketing communication of 901 & Co., Ltd., which operates under the trademark Porška service of used Porsche cars in the area of the former Braník brewery. The analysis is focused on current marketing activities, including metrics measuring their effectiveness. The basis of the work is a strategic analysis realized using the SWOT, PESTEL, Porter methods, with the final …more
Language used: Czech
Date on which the thesis was submitted / produced: 25. 4. 2019
Identifier:
https://is.vsh.cz/th/ykj6g/
Thesis defence
- Date of defence: 3. 6. 2019
- Supervisor: Ing. Jan Mastný
- Reader: doc. Ing. Dagmar Jakubíková, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
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