Devansh Kapadia
Master's thesis
Evaluation of Marketing Communication
Abstract:
The sales of a company's product(s) are crucial for its survival, as it supports the business. To achieve sales, companies use marketing campaigns, discount offers, public relations, and relationship marketing. PepsiCo has not successfully addressed the economic indicators of competition and market factors due to the changing global environment and development. This study aimed to evaluate the impact …more
Language used: English
Date on which the thesis was submitted / produced: 31. 3. 2023
Thesis defence
- Supervisor: Ing. Tereza Balcarová, Ph.D.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Business Administration
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