Bc. Waschek Waschek
Master's thesis
Nové trendy v marketingové komunikaci
New trends in marketing communication
Abstract:
Diplomová práce se zaměřuje na nové trendy v marketingové komunikaci. Cílem práce je zhodnotit, jak velký vliv mají nové trendy v marketingové komunikaci na nákupní chování zákazníků z pohledu jednotlivých generací a poskytnout vhodná doporučení firmám ve zkoumané oblasti. Autor v práci čerpá ze sekundárních a primárních dat. Sběr primárních dat je proveden pomocí metody dotazování. Na základě výsledků …moreAbstract:
The diploma thesis focuses on new trends in marketing communication. The aim of this thesis is to evaluate how much new trends in marketing communication have an impact on the shopping behavior of customers from the perspective of individual generations and to provide appropriate recommendations to companies in the research area. The author draws on secondary and primary data. The collection of primary …more
Language used: Czech
Date on which the thesis was submitted / produced: 29. 4. 2022
Identifier:
https://is.slu.cz/th/v16rj/
Thesis defence
- Date of defence: 7. 6. 2022
- Supervisor: Ing. Radka Bauerová, Ph.D.
- Reader: Ing. Ondřej Mikšík
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaMaster programme / field:
Economics and Management / Business Economics and Management
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