Návrh integrované marketingové komunikace ve společnosti JUTA, a.s. – Bc. Nikola Odlová
Bc. Nikola Odlová
Master's thesis
Návrh integrované marketingové komunikace ve společnosti JUTA, a.s.
Integrated Marketing Communication at JUTA
Abstract:
Tématem diplomové práce je návrh integrované marketingové komunikace firmy JUTA a.s. Cílem práce je předložit návrh korespondující s firemní strategií. Pro optimální výstup je analyzováno jak vnější, tak vnitřní prostředí společnosti marketingovými nástroji (SWOT, PEST).Abstract:
The topic of the diploma thesis is the proposal of integrated marketing communication of the JUTA a.s. company. The aim of the work is to present a proposal corresponding to the company's strategy. For optimal output, both the external and internal environment are analyzed by marketing tools (SWOT, PEST).
Language used: Czech
Date on which the thesis was submitted / produced: 11. 5. 2023
Thesis defence
- Date of defence: 19. 2. 2024
- Supervisor: doc. Ing. Marie Hesková, CSc.
- Reader: Eva Jaderná, Ph.D.
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Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., Škoda Auto Vysoká škola o.p.s.ŠKODA AUTO a.s.
Škoda Auto Vysoká škola o.p.s.Master programme / specializace:
Ekonomika a management / International Marketing
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