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Bc. Petronela Kubaláková

Master's thesis

Marketingová komunikácia hokejového klubu HK Martin

Marketing communication of the hockey club HK Martin
Abstract:
The aim of the diploma thesis is to evaluate the current state of marketing communication of the hockey club HK Martin and then propose a recommendation and improvement of marketing for the benefit of the club´s future. The first and theoretical part of the work focuses on concepts such as marketing, marketing in sports, marketing communication and its individual elements. The second part, which is …more
Abstract:
Cieľom diplomovej práce je zhodnotenie súčasného stavu marketingovej komunikácie hokejového klubu HK Martin a následné navrhnutie odporučenia a zlepšenia marketingu k prospechu budúcnosti klubu. Prvá, a to teoretická časť práce sa zameriava na pojmy ako marketing, marketing v športe, marketingová komunikácia a jej jednotlivým prvkom. Druhá časť, a to praktická, sa venuje základným informáciám o klube …more
 

Keywords

marketingová komunikácia marketing hokej marketing športu
 
Language used: Slovak
Date on which the thesis was submitted / produced: 7. 5. 2024
Identifier: https://is.slu.cz/th/rnrnq/

Thesis defence

  • Date of defence: 12. 6. 2024
  • Supervisor: doc. Ing. Martin Klepek, Ph.D.
  • Reader: Ing. Jakub Dušan Gallo, MBA

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Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
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Silesian University in Opava

School of Business Administration in Karvina

Master programme / field:
Economics and Management / Trade and Marketing

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