Bc. Andrea Pollaková
Master's thesis
Komunikační strategie vybraného podniku
Communication strategy of the chosen company
Abstract:
Předkládaná diplomová práce „Komunikační strategie vybraného podniku“ si klade za cíl analyzovat současný komunikační mix konkrétního podniku a následně navrhnout komunikační strategii novou. V teoretické části práce je věnována pozornost základním charakteristikám marketingové komunikace, komunikačního procesu a postupu při tvorbě komunikační strategie. Praktická část pak aplikuje získané poznatky …moreAbstract:
The thesis “Communication strategy of the chosen company” aims to analyze a current communication mix of the concrete company and consequently propose a new communication strategy. The theoretical part pays attention to the essential characteristics of marketing communication, communication process and to the procedure for the creation of a communication strategy. The practical part applies the acquired …more
Language used: Czech
Date on which the thesis was submitted / produced: 12. 5. 2015
Identifier:
https://is.muni.cz/th/t6mh2/
Thesis defence
- Date of defence: 25. 6. 2015
- Supervisor: Ing. Ladislava Kuchynková, Ph.D.
- Reader: doc. Ing. Alena Klapalová, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management
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