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Ing. Erika Kováčová

Master's thesis

Analýza propagačnej komunikácie neziskovej organizácie AIESEC

Analysis of promotional communication of non-profit organization AIESEC
Abstract:
The thesis deals with the analysis of promotional activities of non-profit organization AIESEC Czech Republic, specifically its product Career Days – a job fair. The theoretical part involves literary sources dealing with issues of marketing communication and strategy. The practical part introduces AIESEC and its product Career Days. Subsequently the thesis shows a detailed analysis of marketing communication …more
Abstract:
Diplomová práca sa zaoberá analýzou propagačných aktivít neziskovej organizácie AIESEC Česká republika, konkrétne jej produktu Career Days - pracovného veľtrhu. Teoretická časť zahŕňa spracovanie poznatkov z literárnych zdrojov zaoberajúcich sa problematikou marketingovej komunikácie a stratégie. V praktickej časti je predstavená organizácia AIESEC a jej produkt Career Days. Následne je vypracovaná …more
 

Keywords

AIESEC Career Days identita značky komunikačný mix marketingová analýza marketingová komunikácia marketingová stratégia nezisková organizácia. AIESEC brand identity communication mix marketing analysis marketing communications marketing strategy non-profit organization.
 
Language used: Slovak
Date on which the thesis was submitted / produced: 19. 4. 2013
Identifier: https://is.vsfs.cz/th/juhy0/

Thesis defence

  • Date of defence: 19. 6. 2013
  • Supervisor: prof. PhDr. Dušan Pavlů, CSc.
  • Reader: PhDr. Ladislav Lašek

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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