Ing. Ivan Komlenović

Master's thesis

Social media campaign

Social media campaign
Abstract:
The aim of the thesis is to develop a Facebook campaign for the Fulham FC which is a professional football association based in London, England. Literature review includes all relevant topics within marketing communication, communication campaign, social media marketing, social media campaign etc. For the purpose of the thesis the author conducted research based on the online survey that explores fan …more
Abstract:
The aim of the thesis is to develop a Facebook campaign for the Fulham FC which is a professional football association based in London, England. Literature review includes all relevant topics within marketing communication, communication campaign, social media marketing, social media campaign etc. For the purpose of the thesis the author conducted research based on the online survey that explores fan …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 24. 7. 2020

Thesis defence

  • Date of defence: 9. 9. 2020
  • Supervisor: doc. Ing. Alena Klapalová, Ph.D.
  • Reader: Ing. Dušan Mladenović, Ph.D.

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta

Masaryk University

Faculty of Economics and Administration

Master programme / field:
Economy and Management / Business Management (Eng.)