Ing. Ivan Komlenović

Master's thesis

Social media campaign

Social media campaign
Anotácia:
The aim of the thesis is to develop a Facebook campaign for the Fulham FC which is a professional football association based in London, England. Literature review includes all relevant topics within marketing communication, communication campaign, social media marketing, social media campaign etc. For the purpose of the thesis the author conducted research based on the online survey that explores fan …viac
Abstract:
The aim of the thesis is to develop a Facebook campaign for the Fulham FC which is a professional football association based in London, England. Literature review includes all relevant topics within marketing communication, communication campaign, social media marketing, social media campaign etc. For the purpose of the thesis the author conducted research based on the online survey that explores fan …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 24. 7. 2020

Obhajoba závěrečné práce

  • Obhajoba proběhla 9. 9. 2020
  • Vedúci: doc. Ing. Alena Klapalová, Ph.D.
  • Oponent: Ing. Dušan Mladenović, Ph.D.

Citační záznam

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Instituce archivující a zpřístupňující práci: Masarykova univerzita, Ekonomicko-správní fakulta

Masaryk University

Faculty of Economics and Administration

Master programme / odbor:
Economy and Management / Business Management (Eng.)