Marketingová komunikace podniku v rámci krizové situace s důrazem na Covid 19 – Sofiya Zaynutdinova
Sofiya Zaynutdinova
Bachelor's thesis
Marketingová komunikace podniku v rámci krizové situace s důrazem na Covid 19
Marketing communication of a companyin a crisis with emphasis on Covid 19
Abstract:
Představená bakalářská práce se zaměřuje na téma marketingové komunikace podniku v rámci krizové situace, a to s důrazem na důsledky pandemie způsobené COVID-19. Hlavním cílem práce je na příkladu virtuálního mobilního operátora Kaktus, který je provozován společností T-Mobile, zhodnotit, jak se změnila marketingová komunikace firmy během pandemie. Jako dílčí cíl si práce stanoví navržení doporučení …moreAbstract:
The presented bachelor thesis focuses on the topic of marketing communication of the company in a crisis with emphasis on the consequences of the pandemic caused by COVID-19. The main goal of this work is to evaluate the marketing communication of the company during the pandemic on the example of the virtual mobile operator Kaktus, which is operated by T-Mobile. As a partial goal, the work aims to …more
Language used: Czech
Date on which the thesis was submitted / produced: 15. 6. 2022
Identifier:
https://is.vshe.cz/th/aqtyr/
Thesis defence
- Date of defence: 6. 9. 2022
- Supervisor: Ing. Jan Mastný
- Reader: doc. Ing. Dagmar Jakubíková, Ph.D.
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Institution archiving the thesis and making it accessible: Vysoká škola hotelová a ekonomickáInstitute of Hospitality Management and Economics
Bachelor programme / field:
Hospitality Management, Tourism and Marketing / Marketing
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