Event Marketing as a part of the selected company Sales Promotion

Bc. Mariia Ruskykh

Bakalářská práce

Anotace:

The aim of this thesis to explain how the event works as a promotional tool, what types of events exist and how it can be used in order to increase brand awareness. The planning process and the history of event marketing will reveal the purpose of organisational process with example of case study. Also, crucial role is playing evaluation, which requires control and sometimes involves unconventional methods.

Abstract:

The aim of this thesis to explain how the event works as a promotional tool, what types of events exist and how it can be used in order to increase brand awareness. The planning process and the history of event marketing will reveal the purpose of organisational process with example of case study. Also, crucial role is playing evaluation, which requires control and sometimes involves unconventional methods.

Keywords

Event management, Public relations, Database, 5W&, H strategy (who, what, when, where, why and how), SWOT (strengths, weaknesses, opportunities, threats), SERP (Search Engine Result Page), KPI (Key Performance Indicator)

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 18. 4. 2017

Obhajoba závěrečné práce

• Obhajoba proběhla 21. 6. 2017
• Vedoucí: PhDr. Karel Eliáš, CSc.
• Oponent: doc. Giuseppe Maiello, Ph.D.

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Marketing Communication