Ing. Aneta Čermáková
Bachelor's thesis
Společenská odpovědnost bank v ČR
Social responsibility of banks in the Czech Republic
Abstract:
Bakalářská práce na téma společenská odpovědnost bank v ČR se zabývá zmapováním stavu společenské odpovědnosti a jejím uplatňováním u vybraných bank v České republice. Společenská odpovědnost firem je tématem, které stále více nabývá na významu. Veřejnost zajímá, jak se firma angažuje v rámci CSR, jak působí na okolní firmy, jak se stará o zákazníky, o zaměstnance či jak je šetrná k životnímu prostředí …moreAbstract:
Bachelor thesis on the topic of social responsibility of banks in the Czech Republic is engaged in mapping the state of social responsibility and its application in selected banks in the Czech Republic. Corporate social responsibility is a topic that is incereasingly gaining in importance. The public interested in how the company is committed to CSR, as has the surrounding businesses, how to care for …more
Language used: Czech
Date on which the thesis was submitted / produced: 20. 4. 2012
Identifier:
https://is.vsfs.cz/th/jrmln/
Thesis defence
- Date of defence: 20. 6. 2012
- Supervisor: Ing. Vilém Kunz, Ph.D.
- Reader: Ing. Lenka Sedláčková
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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