The Application of Marketing Mix for Two Differently Focused Cafes and its Comparison – Lucie Gajdošová
Lucie Gajdošová
Bachelor's thesis
The Application of Marketing Mix for Two Differently Focused Cafes and its Comparison
Abstract:
This bachelor's thesis, entitled "The Application of a Marketing Mix for Two Different Cafés and its Comparison" is focused on the analysis of marketing strategies and mainly on the application of marketing mix for a successfully running business in the field of gastronomy. For these purposes, two specific but fictional Cafés are selected, each of which is differently oriented and the thesis is therefore …more
Language used: English
Date on which the thesis was submitted / produced: 14. 3. 2018
Thesis defence
- Supervisor: Ing. Pavel Pánek
Citation record
ISO 690-compliant citation record:
GAJDOŠOVÁ, Lucie. \textit{The Application of Marketing Mix for Two Differently Focused Cafes and its Comparison}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2018. Available from: https://theses.cz/id/tpklak/.
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics Policy and Administration / Business Administration
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