Kristýna Ďurkovičová
Bachelor's thesis
Trendy marketingové komunikace
Marketing communication trends
Abstract:
Bakalářská práce jejímž tématem jsou Trendy moderní marketingové komunikace se zabývá nejen novými trendy, ale také klasickými nástroji. Teoretická část pojednává o významu marketingu a nastiňuje proces tvorby marketingové komunikace, kde ale věnuje největší část moderním a klasickým nástrojům marketingové komunikace. V analytické části je provedena analýza podniku, na který jsou aplikovány tyto …moreAbstract:
This bachelor thesis about marketing communication trends, deals not only with new trends, but also with classic tools of marketing communication. Theoretical part is about the meaning of marketing, and it outlines the process of creating marketing communication. In the analytics, the analysis of business is performed, on which are applied these trends and research using a questionnaire. In the …more
Language used: Czech
Date on which the thesis was submitted / produced: 30. 4. 2022
Thesis defence
- Supervisor: Ing. František Milichovský, Ph.D. MBA
- Reader: Petr Novák, Ph.D.
Full text of thesis
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Institution archiving the thesis and making it accessible: NEWTON College a.s., Vysoká škola NEWTONNEWTON College a.s.
NEWTON UniversityBachelor programme:
Economics and Management
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