UniStudy organization profile on social networking sites

Arina Troyan

Bachelor's thesis

Abstract:

This thesis examines UniStudy, which provides educational services for international students in the Czech Republic. Their function is to attract students wishing to continue their studies in Prague. They offer services and English or Czech language studies as well as preparation for university interviews at the end of the course. The company was founded in 2019 and has been recruiting more and more students each subsequent year. This thesis examines the impact of using social media platforms to increase and maintain an audience for a brand like UniStudy. The thesis observes how UniStudy attracts its student customers through new trends and basic marketing strategies aimed at them, which is one of the main criteria of a business that is more developed through online platforms. Consequently, they have organized various interactivities to engage students emotionally through a contemporarily designed social media platform. This way, they attract students' interest every year using all the essential criteria online. This work focuses on UniStudy's marketing strategy through Instagram and Facebook platforms. The research is focused on the future of business through social media and the trends that attract customers and, last but not least, also on choosing the platform that would be the most effective for the business.

Keywords

Social Media, Instagram, Facebook

Language used: English

Date on which the thesis was submitted / produced: 17. 3. 2023

Thesis defence

• Date of defence: 18. 5. 2023
• Supervisor: PhDr. Martina Jarkovská, Ph.D.
• Reader: Ivan Hrbek, Ing.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Business Administration