Bc. Lenka Dvorská

Bachelor's thesis

Reklama ako prostriedok socializácie človeka

Advertising as a means of human socialization
Abstract:
Socialization is the process during which a person acquires the characteristics and capabilities, it becomes a social being and gained knowledge and experience is transferred to the next generation. Advertising in the process of socialization has a significant impact on human development, his thinking and understanding. The aim of advertising is the man to dominate, manipulate it and influence in the …more
Abstract:
Socializácia je proces, počas ktorého si človek osvojuje vlastnosti a schopnosti, stáva sa spoločenskou bytosťou a získané znalosti a skúsenosti prenáša na ďalšiu generáciu. Reklama v procese socializácie má významný vplyv na vývoj človeka, jeho myslenie a chápanie. Úlohou reklamy je človeka ovládnuť, zmanipulovať ho a ovplyvniť v jeho verejnej mienke. Hlavným cieľom bakalárskej práce je informovať …more
 

Keywords

Sociology Socialization Process Advertising Promotion Handling Sociológia Socializácia Proces Reklama Propagácia Manipulácia
 
Language used: Slovak
Date on which the thesis was submitted / produced: 2. 5. 2011
Identifier: https://is.ambis.cz/th/bx7bf/

Thesis defence

  • Date of defence: 14. 6. 2011
  • Supervisor: doc. PhDr. Andrej Sičák, PhD.
  • Reader: Ing. Stanislava Labancová, PhD.

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Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
Složka Reference to the local database directory of the institution

Banking Institute/College of Banking

Banking Institute/College of Banking SK

Bachelor programme / field:
Banking / Legal Administration in Undertaking

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