Marketingová strategie společnosti Lobey Laboratories, s.r.o. – Bc. Tereza Barochová
Bc. Tereza Barochová
Master's thesis
Marketingová strategie společnosti Lobey Laboratories, s.r.o.
Marketing strategy of Lobey Laboratories, s.r.o.
Abstract:
Cílem diplomové práce je na základě zhodnocení stávající marketingové strategie společnosti, návrh marketingové strategie společnosti LOBEY Laboratories, s.r.o.Abstract:
The aim of the diploma thesis is based on the evaluation of the current marketing strategy of the company, the proposal of the marketing strategy of the company LOBEY Laboratories, s.r.o.
Language used: Czech
Date on which the thesis was submitted / produced: 30. 3. 2022
Thesis defence
- Supervisor: Ing. Stanislav Rojík, Ph.D.
Citation record
ISO 690-compliant citation record:
BAROCHOVÁ, Tereza. \textit{Marketingová strategie společnosti Lobey Laboratories, s.r.o.}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2022. Available from: https://theses.cz/id/ukd27g/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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