Jan Pražan
Bachelor's thesis
Marketing of the online communities
Marketing online komunit
Abstract:
V bakalářské práci "Marketing on-line komunit" se věnuji on-line virtuálním komunitám, jednomu z fenoménů současného Internetu. Cílem bakalářské práce je stanovení faktorů, které předurčují úspěšné fungování on-line komunit. Práce definuje podstatné rysy sociálních médií, charakterizuje on-line komunity a jejich úlohu v marketingu. Zabývá se strategickými a taktickými aspekty úspěšného budování a udržování …moreAbstract:
The Bachelor Thesis "Marketing of the online communities" is devoted to online virtual communities, one of the phenomena of the current Internet. Goal of this thesis is to determine the factors that predispose the successful operation of online communities. The thesis defines the essentials features of social media, characterized by online communities and their role in marketing. It deals with strategic …more
Language used: English
Date on which the thesis was submitted / produced: 19. 4. 2010
Identifier:
http://www.vse.cz/vskp/eid/29177
Thesis defence
- Date of defence: 11. 1. 2012
- Supervisor: Miroslav Karlíček
- Reader: Jakub Řídel
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/29177
Vysoká škola ekonomická v Praze
Bachelor programme / field:
Ekonomika a management / Podniková ekonomika a management
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