Bc. Yelyzaveta Potapenko
Master's thesis
Marketing na sociálních sítích
Marketing on social networks
Abstract:
Cílem práce je navrhnout účinnou strategii marketingu na sociálních sítích pro vybraný salon krásy Delice. Dílčím cílem práce je zhodnotit stávající marketingovou strategii salónu, určit její nedostatky z pohledu finanční efektivity a z hlediska dosažení komunikačních cílů. Práce je zpracována za použití analytických metod. První část práce je zpracována za použití metod literární rešerše a analýzy …moreAbstract:
The aim of the work is to design an effective marketing strategy on social networks for a selected beauty salon Delice. The partial goal of the work is to evaluate the current marketing strategy of the salon, to determine its shortcomings in terms of financial efficiency and in terms of achieving communication goals. The work is processed using analytical methods. The first part of the work is processed …more
Language used: Czech
Date on which the thesis was submitted / produced: 31. 3. 2021
Thesis defence
- Supervisor: doc. Ing. Jaromír Štůsek, CSc.
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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