Tomáš Zach
Master's thesis
Obchodní komunikace ve vybraném podniku
Business communication of selected enterprise
Abstract:
Diplomová práce zkoumá úroveň obchodní komunikace a marketingové komunikace ve vybraném podniku. Jako zkoumaný podnik byla zvolena společnost SmartWave s. r. o., provozující sít kamenných obchodu a e-shop s golfovým zbožím. Na českém trhu působí od roku 2004 a roku 2014 se stala největším prodejcem golfového zboží na českém trhu. Diplomová práce je rozdělena do dvou částí, na teoretickou a praktickou …moreAbstract:
This thesis examines the level of business communication and marketing communication in selected company. As an example was chosen. SmartWave Ltd. operates a network of retail stores and internet golf shop. The company is on the Czech market since 2004 and in 2014 it was the largest retailer of golf merchandise on the Czech market. The thesis is divided into two parts, theoretical and practical. The …more
Language used: Czech
Date on which the thesis was submitted / produced: 29. 3. 2015
Thesis defence
- Supervisor: Ing. Štefan Toth
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Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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